Dress Code Violation Discussion - the "Shame Suit"

Two incidents have been in the news lately about a "Shame Suit" for dress code violators at a local High School.  We are a little torn on the topic and are very interested in your perspective. 

On the one hand, the school does have a dress code/code of conduct policy, as all schools do.  If in fact a student is in violation, should the consequences be applied?

On the other hand, are the options appropriately applied? ISS, Shame Suit, or call home for other attire.

We really are interested in your thoughts.  Are you aware of your school's dress code?  Do you/your children adhere to it?  If you were in charge of running a school, what would your ideal policy be?  Please post, but keep it civil!